Instagram niche insights

English Business / marketing Instagram benchmarks

Benchmarks based on 35 public English Business / marketing profiles and 465 mature posts.

Data updated September 14, 2026

Median followers
4,299
Median engagement
1.0%
Reels share
57%
Posts per week
2.8

Niche benchmarks

Likes per post
Comments per post
Reel views
Caption length
Hashtags per post
Metric25%Median75%
Likes per post823150
Comments per post0111
Reel views542033,048
Caption length159398804
Hashtags per post045

Patterns in strong content

Weekday with the strongest median engagement

Saturday

Content roles

Popular hashtags

#fyp#entrepreneur#viral#trending#reels#mindset#business#motivation#instagram#amazonseller

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Latest successful Reels

Recent videos with a strong audience response.

Business / marketing
@youthwisdombytes
61,035
183
607,278
Business / marketing
@the.jessicacarter
176,231
6,204
4,221,695
Business / marketing
@youthwisdombytes
23,455
76
207,933
Business / marketing
@kallawaymarketing
26,607
25,343
253,650
Business / marketing
@thenoormahomed
854
13
10,623
Business / marketing
@kallawaymarketing
21,373
4,556
109,118
Business / marketing
@the.jessicacarter
34,565
4,625
755,211
Business / marketing
@john_sachtouras
369
0
243

Methodology

This benchmark uses 35 recently scanned public profiles and 465 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.

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