Instagram niche insights
English Lifestyle Instagram benchmarks
Benchmarks based on 80 public English Lifestyle profiles and 1,057 mature posts.
Data updated October 6, 2026
- Median followers
- 12,694
- Median engagement
- 2.5%
- Reels share
- 59%
- Posts per week
- 1.5
Niche benchmarks
Likes per post
Comments per post
Reel views
Caption length
Hashtags per post
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes per post | 22 | 154 | 5,904 |
| Comments per post | 1 | 10 | 96 |
| Reel views | 161 | 1,109 | 18,113 |
| Caption length | 28 | 73 | 165 |
| Hashtags per post | 0 | 1 | 5 |
Patterns in strong content
Weekday with the strongest median engagement
FridayContent roles
Popular hashtags
#viral#reels#trending#fyp#explore#explorepage#instagram#love#reelsinstagram#trendingreels
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Profiles worth exploring
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 80 recently scanned public profiles and 1,057 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.