Instagram niche insights
English Instagram niche benchmarks
Compare publishing patterns and performance across Instagram niches that create content in English.
Art / crafts
176 profiles · 1 759 posts
Engagement
1.8%
Reels
20%
Auto / moto
45 profiles · 447 posts
Engagement
1.6%
Reels
60%
Beauty / skincare
127 profiles · 1 270 posts
Engagement
1.0%
Reels
60%
Brand / ecom
79 profiles · 790 posts
Engagement
1.0%
Reels
40%
Business / marketing
206 profiles · 2 060 posts
Engagement
0.9%
Reels
40%
Design / interiors
86 profiles · 860 posts
Engagement
1.5%
Reels
20%
Education
120 profiles · 1 200 posts
Engagement
1.1%
Reels
20%
Events / nightlife
58 profiles · 580 posts
Engagement
1.0%
Reels
40%
Fan / community
85 profiles · 850 posts
Engagement
1.6%
Reels
20%
Fashion / style
353 profiles · 3 528 posts
Engagement
0.9%
Reels
30%
Film / comedy
117 profiles · 1 170 posts
Engagement
1.9%
Reels
40%
Fitness / wellness
227 profiles · 2 270 posts
Engagement
1.3%
Reels
60%
Food / recipes
69 profiles · 690 posts
Engagement
1.4%
Reels
50%
Health / therapy
90 profiles · 900 posts
Engagement
1.3%
Reels
55%
Lifestyle
1 190 profiles · 11 877 posts
Engagement
1.9%
Reels
30%
Music / artist
537 profiles · 5 370 posts
Engagement
2.1%
Reels
40%
Photo / video
126 profiles · 1 260 posts
Engagement
2.2%
Reels
30%
Psych / coaching
30 profiles · 300 posts
Engagement
0.9%
Reels
45%
Real estate
36 profiles · 360 posts
Engagement
1.1%
Reels
55%
Restaurant / cafe
97 profiles · 970 posts
Engagement
0.8%
Reels
40%
Sports / training
247 profiles · 2 470 posts
Engagement
2.5%
Reels
40%
Travel / outdoors
193 profiles · 1 930 posts
Engagement
1.5%
Reels
50%