Instagram niche insights

Portuguese Fitness / wellness Instagram benchmarks

Benchmarks based on 43 public Portuguese Fitness / wellness profiles and 516 mature posts.

Data updated October 22, 2026

Median followers
3 243
Engagement
1.6%
Reels share
48%
Posts/week
0.3

Niche benchmarks

Likes
Comments
Reel views
Caption length
Hashtags
Metric25%Median75%
Likes2346106
Comments1412
Reel views3296641 986
Caption length96229478
Hashtags004

Patterns in strong content

Weekday with the strongest median engagement

Sunday

Content roles

Popular hashtags

#bemestar#musculação#saude#vidasaudavel#yoga#treino#saúde#autocuidado#academia#personaltrainer

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Latest successful Reels

Recent videos with a strong audience response.

Fitness / wellness
@alineferrarigomes
5 942
86
42 908
Fitness / wellness
@danioliveira_espacofitness
1 203
119
24 717
Fitness / wellness
@studioformafit_
478
64
10 321
Fitness / wellness
@rafaelbrasil.personal
403
45
2 138
Fitness / wellness
@alineferrarigomes
1 488
74
17 226
Fitness / wellness
@danioliveira_espacofitness
451
58
17 233
Fitness / wellness
@cfinsano
417
92
7 973
Fitness / wellness
@studioformafit_
264
105
4 121

Methodology

This benchmark uses 43 public profiles and 516 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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