Instagram niche insights

Portuguese Lifestyle Instagram benchmarks

Benchmarks based on 52 public Portuguese Lifestyle profiles and 589 mature posts.

Data updated October 17, 2026

Median followers
25,188
Median engagement
1.3%
Reels share
64%
Posts per week
5.3

Niche benchmarks

Likes per post
Comments per post
Reel views
Caption length
Hashtags per post
Metric25%Median75%
Likes per post512125,201
Comments per post317160
Reel views5292,14942,158
Caption length4997231
Hashtags per post003

Patterns in strong content

Weekday with the strongest median engagement

Friday

Content roles

Popular hashtags

#humor#viral#tvglobo#fy#bbb26#publi#relacionamento#brasil#casal#casamento

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Latest successful Reels

Recent videos with a strong audience response.

Lifestyle
@nemuelkesley
323,588
8,562
1,423,170
Lifestyle
@tiamilenabbb
580,194
17,487
1,959,952
Lifestyle
@soubrunoaugustto
71,583
2,282
2,416,231
Lifestyle
@tiamilenabbb
356,835
25,378
1,434,168
Lifestyle
@laysa.valentine
50,898
423
233,800
Lifestyle
@samira_sagr
154,517
4,363
1,984,586
Lifestyle
@rayrovisk
7,434
304
27,841
Lifestyle
@maikealllan
60,730
3,109
470,019

Methodology

This benchmark uses 52 recently scanned public profiles and 589 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.

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