Instagram niche insights
Russian Lifestyle Instagram benchmarks
Benchmarks based on 37 public Russian Lifestyle profiles and 448 mature posts.
Data updated September 12, 2026
- Median followers
- 13,326
- Median engagement
- 1.6%
- Reels share
- 81%
- Posts per week
- 1.7
Niche benchmarks
Likes per post
Comments per post
Reel views
Caption length
Hashtags per post
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes per post | 36 | 130 | 410 |
| Comments per post | 1 | 9 | 27 |
| Reel views | 489 | 2,647 | 11,664 |
| Caption length | 24 | 49 | 107 |
| Hashtags per post | 0 | 0 | 2 |
Patterns in strong content
Weekday with the strongest median engagement
MondayContent roles
Popular hashtags
#юмор#reels#самара#нальчик#рекомендации#лето2026#fyp#дисциплина#repost#fypシ
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Profiles worth exploring
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 37 recently scanned public profiles and 448 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.