Instagram niche insights

Russian Business / marketing Instagram benchmarks

Benchmarks based on 79 public Russian Business / marketing profiles and 948 mature posts.

Data updated October 22, 2026

Median followers
12 948
Engagement
0.8%
Reels share
58%
Posts/week
0.3

Niche benchmarks

Likes
Comments
Reel views
Caption length
Hashtags
Metric25%Median75%
Likes2666252
Comments1522
Reel views3871 7979 446
Caption length76239636
Hashtags000

Patterns in strong content

Weekday with the strongest median engagement

Saturday

Content roles

Popular hashtags

#бизнес#продажи#деньги#предпринимательство#нейросети#искусственныйинтеллект#налоги#психология#мысливслух#маркетинг

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Latest successful Reels

Recent videos with a strong audience response.

Business / marketing
@sasha.yakavitskaya
108 215
3 664
3 241 820
Business / marketing
@hangureels
20 338
843
288 104
Business / marketing
@_olgaryzhova_
4 052
19 690
30 839
Business / marketing
@hangureels
14 284
1 194
204 424
Business / marketing
@_olgaryzhova_
5 174
17 293
167 450
Business / marketing
@sasha.yakavitskaya
23 976
292
338 270
Business / marketing
@anngoesbig
9 251
61
231 491
Business / marketing
@iriska_kimi
5 418
26
57 249

Methodology

This benchmark uses 79 public profiles and 948 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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