Instagram niche insights

Russian Brand / ecom Instagram benchmarks

Benchmarks based on 45 public Russian Brand / ecom profiles and 540 mature posts.

Data updated October 22, 2026

Median followers
12 541
Engagement
0.6%
Reels share
50%
Posts/week
1.0

Niche benchmarks

Likes
Comments
Reel views
Caption length
Hashtags
Metric25%Median75%
Likes1538132
Comments027
Reel views3781 6236 161
Caption length63177385
Hashtags000

Patterns in strong content

Weekday with the strongest median engagement

Sunday

Content roles

Popular hashtags

#розы#бишкек#меаукрашения#авторскиеукрашения#украшенияизприродныхкамней#украшенияизкожи#бижутерияпятигорск#украшенияручнойработы#серьгиизобсидиана#серьгиизтурмалина

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Latest successful Reels

Recent videos with a strong audience response.

Brand / ecom
@vkusny_barashek_07
185 658
2 511
2 003 345
Brand / ecom
@vkusny_barashek_07
85 204
578
1 099 986
Brand / ecom
@magic_box95
21 060
426
252 634
Brand / ecom
@lilac_floowers
33 148
491
374 850
Brand / ecom
@sokol_baza
14 873
15 401
228 256
Brand / ecom
@dreamshop_et
4 524
59
122 232
Brand / ecom
@lilac_floowers
5 659
23
133 198
Brand / ecom
@4komnaty_brest
643
1 953
130 216

Methodology

This benchmark uses 45 public profiles and 540 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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