Instagram niche insights
Russian Brand / ecom Instagram benchmarks
Benchmarks based on 45 public Russian Brand / ecom profiles and 540 mature posts.
Data updated October 22, 2026
- Median followers
- 12 541
- Engagement
- 0.6%
- Reels share
- 50%
- Posts/week
- 1.0
Niche benchmarks
Likes
Comments
Reel views
Caption length
Hashtags
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 15 | 38 | 132 |
| Comments | 0 | 2 | 7 |
| Reel views | 378 | 1 623 | 6 161 |
| Caption length | 63 | 177 | 385 |
| Hashtags | 0 | 0 | 0 |
Patterns in strong content
Weekday with the strongest median engagement
SundayContent roles
Popular hashtags
#розы#бишкек#меаукрашения#авторскиеукрашения#украшенияизприродныхкамней#украшенияизкожи#бижутерияпятигорск#украшенияручнойработы#серьгиизобсидиана#серьгиизтурмалина
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Profiles worth exploring
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 45 public profiles and 540 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.