Instagram niche insights

Portuguese Brand / ecom Instagram benchmarks

Benchmarks based on 50 public Portuguese Brand / ecom profiles and 605 mature posts.

Data updated July 28, 2026

Median followers
5,918
Median engagement
0.3%
Reels share
46%
Posts per week
1.6

Niche benchmarks

Likes per post
Comments per post
Reel views
Caption length
Hashtags per post
Metric25%Median75%
Likes per post51342
Comments per post003
Reel views1454812,110
Caption length98236427
Hashtags per post004

Patterns in strong content

Weekday with the strongest median engagement

Saturday
The chart will appear after the next data refresh.

Content roles

Popular hashtags

#supermercado#diadasmaēs#promoção#viral#presente#trend#diadamulher#ofertas#diadasmães#perfumaria

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Latest successful Reels

Recent videos with a strong audience response.

Brand / ecom
@felicianosupermercado
23,538
176
158,481
Brand / ecom
@felicianosupermercado
4,960
60
55,440
Brand / ecom
@estiloo_storee
1,635
1
15,578
Brand / ecom
@marina_estaleiro
534
6
8,511
Brand / ecom
@dsmultimarcasfd
587
107
4,511
Brand / ecom
@marina_estaleiro
393
7
3,545
Brand / ecom
@verasjoiasoficial
518
10
2,224
Brand / ecom
@aphouse_poa
1,690
49
18,338

Methodology

This benchmark uses 50 recently scanned public profiles and 605 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.

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