Brand / ecom
@mercadolideranca
396
21
8,524
Instagram niche insights
Portuguese Brand / ecom Instagram benchmarks
Benchmarks based on 34 public Portuguese Brand / ecom profiles and 342 mature posts.
Data updated October 17, 2026
- Median followers
- 6,152
- Median engagement
- 0.2%
- Reels share
- 37%
- Posts per week
- 4.9
Niche benchmarks
Likes per post
Comments per post
Reel views
Caption length
Hashtags per post
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes per post | 3 | 11 | 32 |
| Comments per post | 0 | 0 | 2 |
| Reel views | 119 | 352 | 1,176 |
| Caption length | 94 | 211 | 376 |
| Hashtags per post | 0 | 0 | 4 |
Patterns in strong content
Weekday with the strongest median engagement
SaturdayContent roles
Popular hashtags
#viral#diadasmaēs#ofertas#promoção#supermercado#presente#perfumaria#semijoias#viralpost#empreendedorismofeminino
Ready to go deeper?
Explore profile metrics, niche comparisons, and practical growth recommendations.
Profiles worth exploring
@paulistasupermercadoss
27,600 followers
Large audience
@portgas.modasss
2,440 followers
Strong engagement
@vicosakids.pn
9,233 followers
Strong overall profile
@irmaosupermercados
35,129 followers
Strong overall profile
@glamourkids_cz
10,402 followers
Consistent publishing
@lojalunnarstars
134 followers
Strong engagement
Latest successful Reels
Recent videos with a strong audience response.
Brand / ecom
@supermercadoideal_rauber
244
30
1,635
Brand / ecom
@portgas.modasss
149
8
2,103
Brand / ecom
@herdus.timepieces
137
26
1,038
Brand / ecom
@irmaosupermercados
723
41
14,575
Brand / ecom
@mercadinho.panorama
84
12
693
Brand / ecom
@supermercadoideal_rauber
102
5
914
Brand / ecom
@mercadolideranca
174
0
1,879
Methodology
This benchmark uses 34 recently scanned public profiles and 342 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.