Instagram niche insights

Portuguese Business / marketing Instagram benchmarks

Benchmarks based on 38 public Portuguese Business / marketing profiles and 437 mature posts.

Data updated September 12, 2026

Median followers
6,730
Median engagement
0.4%
Reels share
50%
Posts per week
2.2

Niche benchmarks

Likes per post
Comments per post
Reel views
Caption length
Hashtags per post
Metric25%Median75%
Likes per post122457
Comments per post003
Reel views163302810
Caption length299571847
Hashtags per post035

Patterns in strong content

Weekday with the strongest median engagement

Saturday

Content roles

Popular hashtags

#inovação#engenharia#industria#automaçãoindustrial#vendas#brasil🇧🇷#sustentabilidade#economia#indústria#injeçãoplástica

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Latest successful Reels

Recent videos with a strong audience response.

Business / marketing
@vidroexperts
6,245
52
215,797
Business / marketing
@vidroexperts
2,793
50
44,638
Business / marketing
@hidraulicapontofinal_roo
421
14
6,191
Business / marketing
@hidraulicapontofinal_roo
139
49
2,240
Business / marketing
@leandroinc43
307
16
3,606
Business / marketing
@lakatos.termoformadoras
111
0
664
Business / marketing
@iscarbrasil
206
9
2,921
Business / marketing
@lakatos.termoformadoras
94
0
207

Methodology

This benchmark uses 38 recently scanned public profiles and 437 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.

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