Instagram niche insights
Portuguese Business / marketing Instagram benchmarks
Benchmarks based on 38 public Portuguese Business / marketing profiles and 437 mature posts.
Data updated September 12, 2026
- Median followers
- 6,730
- Median engagement
- 0.4%
- Reels share
- 50%
- Posts per week
- 2.2
Niche benchmarks
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes per post | 12 | 24 | 57 |
| Comments per post | 0 | 0 | 3 |
| Reel views | 163 | 302 | 810 |
| Caption length | 299 | 571 | 847 |
| Hashtags per post | 0 | 3 | 5 |
Patterns in strong content
Weekday with the strongest median engagement
SaturdayContent roles
Popular hashtags
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Profiles worth exploring
@vidroexperts
22,547 followers
Strong engagement
@fabriciofrancalima
2,592 followers
Strong overall profile
@benermaquinas
9,003 followers
Consistent publishing
@masticmol
3,538 followers
Strong overall profile
@lakatos.termoformadoras
1,605 followers
Strong engagement
@tiagotrinndade
83,955 followers
Large audience
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 38 recently scanned public profiles and 437 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.