Instagram niche insights

Portuguese Business / marketing Instagram benchmarks

Benchmarks based on 67 public Portuguese Business / marketing profiles and 870 mature posts.

Data updated July 28, 2026

Median followers
7,928
Median engagement
0.4%
Reels share
56%
Posts per week
2.0

Niche benchmarks

Likes per post
Comments per post
Reel views
Caption length
Hashtags per post
Metric25%Median75%
Likes per post132971
Comments per post016
Reel views1774061,348
Caption length205470742
Hashtags per post025

Patterns in strong content

Weekday with the strongest median engagement

Saturday
The chart will appear after the next data refresh.

Content roles

Popular hashtags

#inovação#economia#empreendedorismo#marketingdigital#sustentabilidade#gratidão#marketing#vendas#motivação#sucesso

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Latest successful Reels

Recent videos with a strong audience response.

Business / marketing
@pinhoco
48,536
285
159,111
Business / marketing
@vidroexperts
6,245
52
215,797
Business / marketing
@leticianobreveloso
5,555
88
384,077
Business / marketing
@cristianoberaldobr
35,095
1,695
146,666
Business / marketing
@pinhoco
22,594
39
122,922
Business / marketing
@vidroexperts
3,321
132
75,806
Business / marketing
@cristianoberaldobr
21,161
927
97,470
Business / marketing
@leticianobreveloso
1,853
7
77,770

Methodology

This benchmark uses 67 recently scanned public profiles and 870 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.

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