Business / marketing
@thekey.oficial
18 800
40
471 659
Instagram niche insights
Portuguese Business / marketing Instagram benchmarks
Benchmarks based on 73 public Portuguese Business / marketing profiles and 730 mature posts.
Data updated October 27, 2026
- Median followers
- 4 582
- Engagement
- 0.9%
- Reels share
- 40%
- Posts/week
- 1.1
Niche benchmarks
Likes
Comments
Engagement rate
Caption length
Hashtags
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 26 | 48 | 85 |
| Comments | 1 | 2 | 6 |
| Engagement rate | 0.6% | 0.9% | 2.1% |
| Caption length | 164 | 436 | 641 |
| Hashtags | 0 | 0 | 4 |
Patterns in strong content
Weekday with the strongest median engagement
SaturdayContent roles
Popular hashtags
#empreendedorismo#inovação#brasil#sucesso#reels#negocios#marketing#economia#gratidão#viral
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Explore profile metrics, niche comparisons, and practical growth recommendations.
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Latest successful Reels
Recent videos with a strong audience response.
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Methodology
This benchmark uses 73 public profiles and 730 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.