Instagram niche insights
Portuguese Business / marketing Instagram benchmarks
Benchmarks based on 67 public Portuguese Business / marketing profiles and 870 mature posts.
Data updated July 28, 2026
- Median followers
- 7,928
- Median engagement
- 0.4%
- Reels share
- 56%
- Posts per week
- 2.0
Niche benchmarks
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes per post | 13 | 29 | 71 |
| Comments per post | 0 | 1 | 6 |
| Reel views | 177 | 406 | 1,348 |
| Caption length | 205 | 470 | 742 |
| Hashtags per post | 0 | 2 | 5 |
Patterns in strong content
Weekday with the strongest median engagement
SaturdayContent roles
Popular hashtags
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Explore profile metrics, niche comparisons, and practical growth recommendations.
Profiles worth exploring
@pinhoco
273,659 followers
Strong overall profile
@luanacarolina.s
1,771,464 followers
Large audience
@cristianoberaldobr
305,452 followers
Strong overall profile
@andressatenorio6
1,843 followers
Strong engagement
@vagaspontenova
7,928 followers
Consistent publishing
@vidroexperts
22,547 followers
Strong engagement
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 67 recently scanned public profiles and 870 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.