Instagram niche insights
Indonesian Business / marketing Instagram benchmarks
Benchmarks based on 50 public Indonesian Business / marketing profiles and 598 mature posts.
Data updated October 22, 2026
- Median followers
- 8 131
- Engagement
- 0.5%
- Reels share
- 32%
- Posts/week
- 1.5
Niche benchmarks
Likes
Comments
Reel views
Caption length
Hashtags
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 15 | 37 | 100 |
| Comments | 0 | 0 | 4 |
| Reel views | 205 | 463 | 1 069 |
| Caption length | 214 | 418 | 622 |
| Hashtags | 0 | 3 | 5 |
Patterns in strong content
Weekday with the strongest median engagement
SundayContent roles
Popular hashtags
#harikartini#loker#digitalmarketing#lowongankerja#karyawan#businessowner#digitaltransformation#webinar#ai#bisnisonline
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Profiles worth exploring
Latest successful Reels
Recent videos with a strong audience response.