Instagram niche insights

Indonesian Business / marketing Instagram benchmarks

Benchmarks based on 50 public Indonesian Business / marketing profiles and 598 mature posts.

Data updated October 22, 2026

Median followers
8 131
Engagement
0.5%
Reels share
32%
Posts/week
1.5

Niche benchmarks

Likes
Comments
Reel views
Caption length
Hashtags
Metric25%Median75%
Likes1537100
Comments004
Reel views2054631 069
Caption length214418622
Hashtags035

Patterns in strong content

Weekday with the strongest median engagement

Sunday

Content roles

Popular hashtags

#harikartini#loker#digitalmarketing#lowongankerja#karyawan#businessowner#digitaltransformation#webinar#ai#bisnisonline

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Latest successful Reels

Recent videos with a strong audience response.

Business / marketing
@idwebhostcom
19 679
301
120 171
Business / marketing
@sleekflowindonesia
2 265
11
56 486
Business / marketing
@menjadi.oase
608
19
4 819
Business / marketing
@idwebhostcom
1 089
14
2 418
Business / marketing
@lifeatdnvb
270
16
3 927
Business / marketing
@paperindonesia
2 719
26
33 631
Business / marketing
@lifeatlintasarta
262
3
1 421
Business / marketing
@menjadi.oase
307
43
9 960

Methodology

This benchmark uses 50 public profiles and 598 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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