Instagram niche insights
Norwegian Brand / ecom Instagram benchmarks
Benchmarks based on 41 public Norwegian Brand / ecom profiles and 492 mature posts.
Data updated October 22, 2026
- Median followers
- 9 060
- Engagement
- 0.4%
- Reels share
- 50%
- Posts/week
- 2.5
Niche benchmarks
Likes
Comments
Reel views
Caption length
Hashtags
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 15 | 33 | 91 |
| Comments | 0 | 1 | 4 |
| Reel views | 442 | 1 169 | 3 243 |
| Caption length | 98 | 174 | 335 |
| Hashtags | 0 | 0 | 3 |
Patterns in strong content
Weekday with the strongest median engagement
TuesdayContent roles
Popular hashtags
#konkurranse#interiør#påske#shopping#tilbud#17mai#sommer#vinn#bunad#giveaway
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Profiles worth exploring
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 41 public profiles and 492 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.