Instagram niche insights

Norwegian Brand / ecom Instagram benchmarks

Benchmarks based on 41 public Norwegian Brand / ecom profiles and 492 mature posts.

Data updated October 22, 2026

Median followers
9 060
Engagement
0.4%
Reels share
50%
Posts/week
2.5

Niche benchmarks

Likes
Comments
Reel views
Caption length
Hashtags
Metric25%Median75%
Likes153391
Comments014
Reel views4421 1693 243
Caption length98174335
Hashtags003

Patterns in strong content

Weekday with the strongest median engagement

Tuesday

Content roles

Popular hashtags

#konkurranse#interiør#påske#shopping#tilbud#17mai#sommer#vinn#bunad#giveaway

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Latest successful Reels

Recent videos with a strong audience response.

Brand / ecom
@apotekfordeg
648
5 812
4 397
Brand / ecom
@julanorge
1 899
3 062
11 479
Brand / ecom
@byporten
754
1 583
7 650
Brand / ecom
@diamanthuset.no
256
585
802
Brand / ecom
@twicesecondhand.no
1 787
11
20 189
Brand / ecom
@julanorge
1 119
1 656
3 668
Brand / ecom
@bunnpris.no
1 043
47
30 600
Brand / ecom
@bunnpris.no
423
561
3 115

Methodology

This benchmark uses 41 public profiles and 492 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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