Instagram niche insights

Ukrainian Brand / ecom Instagram benchmarks

Benchmarks based on 37 public Ukrainian Brand / ecom profiles and 444 mature posts.

Data updated October 22, 2026

Median followers
13 224
Engagement
0.4%
Reels share
51%
Posts/week
0.6

Niche benchmarks

Likes
Comments
Reel views
Caption length
Hashtags
Metric25%Median75%
Likes1944126
Comments026
Reel views2617733 106
Caption length153275475
Hashtags003

Patterns in strong content

Weekday with the strongest median engagement

Monday

Content roles

Popular hashtags

#дитячийодяг#декоративнірослини#рослиниукраїна#сад#подарунок#рослини#ландшафтнийдизайн#одягдлямалюків#ландшафт#газон

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Latest successful Reels

Recent videos with a strong audience response.

Brand / ecom
@mamhub.com.ua
2 098
1 051
283 908
Brand / ecom
@lilove.ua
25 871
1 849
441 437
Brand / ecom
@mamhub.com.ua
874
438
100 219
Brand / ecom
@kidssbutikcv_serdenko_
6 515
28
55 351
Brand / ecom
@one.apple.service
2 761
424
1 508
Brand / ecom
@one.apple.service
2 038
335
793
Brand / ecom
@isp_flowers
660
47
5 723
Brand / ecom
@isp_flowers
615
35
5 460

Methodology

This benchmark uses 37 public profiles and 444 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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