Instagram niche insights

Spanish Lifestyle Instagram benchmarks

Benchmarks based on 79 public Spanish Lifestyle profiles and 948 mature posts.

Data updated October 22, 2026

Median followers
2 844 337
Engagement
0.8%
Reels share
48%
Posts/week
1.1

Niche benchmarks

Likes
Comments
Reel views
Caption length
Hashtags
Metric25%Median75%
Likes2 12210 89145 355
Comments36128412
Reel views17 37399 981390 702
Caption length3286191
Hashtags002

Patterns in strong content

Weekday with the strongest median engagement

Sunday

Content roles

Popular hashtags

#publicidad#humor#tbt#colombia#reels#lorealparisskincare#gratitud#makeup#familia#cartagena

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Latest successful Reels

Recent videos with a strong audience response.

Lifestyle
@mariaaribera_
234 233
262
1 245 748
Lifestyle
@iammedina.t
161 399
484
1 203 901
Lifestyle
@iammedina.t
128 839
307
800 868
Lifestyle
@oficial_mav
488 512
1 653
3 134 541
Lifestyle
@oficial_mav
423 679
1 006
2 502 299
Lifestyle
@pinedolucas
58 585
734
855 240
Lifestyle
@catherinesiachoque
409 515
3 758
7 511 123
Lifestyle
@luisafdapv
93 270
553
805 962

Methodology

This benchmark uses 79 public profiles and 948 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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