Instagram niche insights
Russian Travel / outdoors Instagram benchmarks
Benchmarks based on 71 public Russian Travel / outdoors profiles and 852 mature posts.
Data updated October 22, 2026
- Median followers
- 6 159
- Engagement
- 1.7%
- Reels share
- 62%
- Posts/week
- 0.4
Niche benchmarks
Likes
Comments
Reel views
Caption length
Hashtags
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 33 | 85 | 219 |
| Comments | 1 | 5 | 16 |
| Reel views | 299 | 882 | 2 711 |
| Caption length | 121 | 362 | 746 |
| Hashtags | 0 | 0 | 5 |
Patterns in strong content
Weekday with the strongest median engagement
SundayContent roles
Popular hashtags
#путешествия#кисловодск#эльбрус#горы#авторскиетуры#пятигорск#рекомендации#джилысу#отдых#туризм
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Profiles worth exploring
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 71 public profiles and 852 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.