Instagram niche insights

Russian Travel / outdoors Instagram benchmarks

Benchmarks based on 71 public Russian Travel / outdoors profiles and 852 mature posts.

Data updated October 22, 2026

Median followers
6 159
Engagement
1.7%
Reels share
62%
Posts/week
0.4

Niche benchmarks

Likes
Comments
Reel views
Caption length
Hashtags
Metric25%Median75%
Likes3385219
Comments1516
Reel views2998822 711
Caption length121362746
Hashtags005

Patterns in strong content

Weekday with the strongest median engagement

Sunday

Content roles

Popular hashtags

#путешествия#кисловодск#эльбрус#горы#авторскиетуры#пятигорск#рекомендации#джилысу#отдых#туризм

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Latest successful Reels

Recent videos with a strong audience response.

Travel / outdoors
@farstrangers_travel
39 004
380
286 676
Travel / outdoors
@topstertour
16 525
203
233 942
Travel / outdoors
@barcelona_max
18 262
151
108 904
Travel / outdoors
@yulia_goltsman
6 850
86
150 708
Travel / outdoors
@kavkazturism
23 900
148
232 533
Travel / outdoors
@ira_lopyreva_
8 372
289
58 302
Travel / outdoors
@topstertour
4 859
47
107 950
Travel / outdoors
@barcelona_max
11 935
251
232 770

Methodology

This benchmark uses 71 public profiles and 852 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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