Instagram niche insights

English Beauty / skincare Instagram benchmarks

Benchmarks based on 127 public English Beauty / skincare profiles and 1 270 mature posts.

Data updated November 7, 2026

Median followers
6 302
Engagement
1.0%
Reels share
60%
Posts/week
1.3

Niche benchmarks

Likes
Comments
Engagement rate
Caption length
Hashtags
Metric25%Median75%
Likes2246142
Comments138
Engagement rate0.5%1.0%1.4%
Caption length102186330
Hashtags004

Patterns in strong content

Weekday with the strongest median engagement

Sunday

Content roles

Popular hashtags

#skincare#beauty#fyp#nails#skincareroutine#hair#makeup#viral#foryou#permanentmakeup

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Latest successful Reels

Recent videos with a strong audience response.

Beauty / skincare
@qendresa.kujtesa
6 669
10
52 495
Beauty / skincare
@uhzees
16 656
400
332 973
Beauty / skincare
@rexona_kenya
3 879
41
22 706
Beauty / skincare
@joy_beautifulbynature
21 630
406
395 059
Beauty / skincare
@dr.aminraz
4 057
84
46 691
Beauty / skincare
@rexona_kenya
2 717
38
23 066
Beauty / skincare
@dolledup.by.tooba
6 532
366
319 726
Beauty / skincare
@_ncartistry
1 324
10
9 138

Methodology

This benchmark uses 127 public profiles and 1 270 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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