Instagram niche insights

English Brand / ecom Instagram benchmarks

Benchmarks based on 79 public English Brand / ecom profiles and 790 mature posts.

Data updated November 7, 2026

Median followers
7 577
Engagement
1.0%
Reels share
40%
Posts/week
1.1

Niche benchmarks

Likes
Comments
Engagement rate
Caption length
Hashtags
Metric25%Median75%
Likes3671171
Comments1412
Engagement rate0.5%1.0%2.0%
Caption length83192315
Hashtags015

Patterns in strong content

Weekday with the strongest median engagement

Saturday

Content roles

Popular hashtags

#بسته_بندی#لیبل#explorepage#viral#flowers#trend#چاپ#کارت_ویزیت#صادرات#مهمونی

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Latest successful Reels

Recent videos with a strong audience response.

Brand / ecom
@smoktek
24 079
44
169 026
Brand / ecom
@myndrickclothing
77 742
359
543 575
Brand / ecom
@smoktek
8 511
57
45 062
Brand / ecom
@omerchltd
3 527
44
8 751
Brand / ecom
@tentontradingco
2 925
68
13 909
Brand / ecom
@tentontradingco
2 839
63
19 827
Brand / ecom
@lou.lou.bijoux
4 275
18
28 120
Brand / ecom
@myndrickclothing
2 296
14
29 880

Methodology

This benchmark uses 79 public profiles and 790 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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