Instagram niche insights
Instagram niche benchmarks
Explore data-backed benchmarks for Instagram creators by niche and content language.
English
Art / crafts
176 profiles · 1 759 posts
Engagement
1.8%
Reels
20%
English
Auto / moto
44 profiles · 440 posts
Engagement
1.5%
Reels
65%
English
Beauty / skincare
127 profiles · 1 270 posts
Engagement
1.0%
Reels
60%
English
Brand / ecom
79 profiles · 790 posts
Engagement
1.0%
Reels
40%
English
Business / marketing
207 profiles · 2 070 posts
Engagement
0.9%
Reels
40%
English
Design / interiors
87 profiles · 870 posts
Engagement
1.5%
Reels
20%
English
Education
121 profiles · 1 210 posts
Engagement
1.1%
Reels
20%
English
Events / nightlife
58 profiles · 580 posts
Engagement
1.0%
Reels
40%
English
Fan / community
85 profiles · 850 posts
Engagement
1.6%
Reels
20%
English
Fashion / style
349 profiles · 3 489 posts
Engagement
0.9%
Reels
30%
English
Film / comedy
117 profiles · 1 170 posts
Engagement
1.7%
Reels
40%
English
Fitness / wellness
228 profiles · 2 280 posts
Engagement
1.3%
Reels
60%
English
Food / recipes
69 profiles · 690 posts
Engagement
1.4%
Reels
50%
English
Health / therapy
88 profiles · 880 posts
Engagement
1.3%
Reels
55%
English
Lifestyle
1 193 profiles · 11 910 posts
Engagement
2.0%
Reels
30%
English
Music / artist
539 profiles · 5 385 posts
Engagement
2.1%
Reels
40%
English
Photo / video
124 profiles · 1 240 posts
Engagement
2.2%
Reels
30%
English
Psych / coaching
30 profiles · 300 posts
Engagement
0.9%
Reels
45%
English
Real estate
36 profiles · 360 posts
Engagement
1.1%
Reels
55%
English
Restaurant / cafe
97 profiles · 970 posts
Engagement
0.8%
Reels
40%
English
Sports / training
249 profiles · 2 490 posts
Engagement
2.7%
Reels
40%
English
Travel / outdoors
192 profiles · 1 920 posts
Engagement
1.4%
Reels
50%
Spanish
Lifestyle
71 profiles · 710 posts
Engagement
0.8%
Reels
50%
Spanish
Music / artist
58 profiles · 580 posts
Engagement
0.6%
Reels
60%
Persian
Brand / ecom
384 profiles · 3 840 posts
Engagement
1.2%
Reels
60%
Persian
Business / marketing
135 profiles · 1 350 posts
Engagement
1.3%
Reels
70%
Persian
Design / interiors
35 profiles · 350 posts
Engagement
1.8%
Reels
50%
Persian
Fashion / style
39 profiles · 390 posts
Engagement
1.2%
Reels
70%
Indonesian
Business / marketing
33 profiles · 330 posts
Engagement
0.7%
Reels
30%
Indonesian
Education
31 profiles · 310 posts
Engagement
0.7%
Reels
10%
Norwegian
Beauty / skincare
58 profiles · 580 posts
Engagement
0.9%
Reels
40%
Portuguese
Beauty / skincare
39 profiles · 390 posts
Engagement
1.2%
Reels
50%
Portuguese
Brand / ecom
30 profiles · 300 posts
Engagement
0.7%
Reels
50%
Portuguese
Business / marketing
72 profiles · 720 posts
Engagement
0.8%
Reels
40%
Portuguese
Fitness / wellness
38 profiles · 380 posts
Engagement
1.6%
Reels
45%
Portuguese
Health / therapy
68 profiles · 680 posts
Engagement
1.5%
Reels
40%
Portuguese
Lifestyle
145 profiles · 1 450 posts
Engagement
2.4%
Reels
40%
Portuguese
Music / artist
75 profiles · 750 posts
Engagement
2.5%
Reels
40%
Portuguese
Photo / video
50 profiles · 500 posts
Engagement
1.3%
Reels
30%
Portuguese
Politics
41 profiles · 410 posts
Engagement
1.3%
Reels
70%
Portuguese
Psych / coaching
41 profiles · 410 posts
Engagement
1.0%
Reels
60%
Portuguese
Sports / training
41 profiles · 410 posts
Engagement
1.8%
Reels
40%
Portuguese
Travel / outdoors
45 profiles · 450 posts
Engagement
0.9%
Reels
30%
Russian
Auto / moto
31 profiles · 310 posts
Engagement
1.4%
Reels
90%
Russian
Beauty / skincare
63 profiles · 630 posts
Engagement
1.2%
Reels
70%
Russian
Business / marketing
55 profiles · 550 posts
Engagement
1.0%
Reels
60%
Russian
Education
45 profiles · 450 posts
Engagement
0.7%
Reels
80%
Russian
Fashion / style
89 profiles · 890 posts
Engagement
0.7%
Reels
60%
Russian
Film / comedy
35 profiles · 350 posts
Engagement
4.4%
Reels
80%
Russian
Fitness / wellness
74 profiles · 740 posts
Engagement
1.8%
Reels
70%
Russian
Food / recipes
32 profiles · 320 posts
Engagement
1.2%
Reels
60%
Russian
Health / therapy
46 profiles · 460 posts
Engagement
1.7%
Reels
60%
Russian
Lifestyle
262 profiles · 2 620 posts
Engagement
1.7%
Reels
70%
Russian
Music / artist
48 profiles · 480 posts
Engagement
2.4%
Reels
80%
Russian
Parenting / family
30 profiles · 300 posts
Engagement
1.8%
Reels
90%
Russian
Psych / coaching
129 profiles · 1 290 posts
Engagement
1.1%
Reels
70%
Russian
Sports / training
32 profiles · 320 posts
Engagement
2.2%
Reels
55%
Russian
Travel / outdoors
61 profiles · 610 posts
Engagement
1.4%
Reels
70%
Ukrainian
Lifestyle
40 profiles · 400 posts
Engagement
1.4%
Reels
60%
Ukrainian
Psych / coaching
41 profiles · 410 posts
Engagement
0.8%
Reels
60%