Instagram niche insights

English Travel / outdoors Instagram benchmarks

Benchmarks based on 192 public English Travel / outdoors profiles and 1 920 mature posts.

Data updated November 7, 2026

Median followers
4 433
Engagement
1.4%
Reels share
50%
Posts/week
0.6

Niche benchmarks

Likes
Comments
Engagement rate
Caption length
Hashtags
Metric25%Median75%
Likes3367159
Comments127
Engagement rate0.6%1.4%3.1%
Caption length124240490
Hashtags045

Patterns in strong content

Weekday with the strongest median engagement

Sunday

Content roles

Popular hashtags

#portugal#azores#nature#visitportugal#travel#naturelovers#açores#algarve#azoresislands#visitazores

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Latest successful Reels

Recent videos with a strong audience response.

Travel / outdoors
@ffragaa
253 062
1 212
3 545 193
Travel / outdoors
@ffragaa
31 219
387
322 476
Travel / outdoors
@yg__lens
60 832
55
331 037
Travel / outdoors
@yg__lens
53 910
118
494 141
Travel / outdoors
@uladzis_love
18 389
44
95 907
Travel / outdoors
@theusiruretreat
4 107
19
51 999
Travel / outdoors
@theusiruretreat
3 674
7
29 739
Travel / outdoors
@mr.yanez007
4 288
98
831

Methodology

This benchmark uses 192 public profiles and 1 920 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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