Instagram niche insights

English Lifestyle Instagram benchmarks

Benchmarks based on 1 193 public English Lifestyle profiles and 11 910 mature posts.

Data updated November 7, 2026

Median followers
74 347
Engagement
2.0%
Reels share
30%
Posts/week
0.8

Niche benchmarks

Likes
Comments
Engagement rate
Caption length
Hashtags
Metric25%Median75%
Likes1301 04214 402
Comments832169
Engagement rate0.7%2.0%5.4%
Caption length193991
Hashtags001

Patterns in strong content

Weekday with the strongest median engagement

Sunday

Content roles

Popular hashtags

#viral#trending#fyp#instagram#explorepage#reels#explore#trendingreels#ad#instagood

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Latest successful Reels

Recent videos with a strong audience response.

Lifestyle
@kijeny
1 273 482
9 004
18 780 674
Lifestyle
@_aakanshachaudhary96
845 066
1 633
8 390 566
Lifestyle
@naneh.ghamar
979 662
7 114
16 134 425
Lifestyle
@shearsintheshire
364 043
3 698
3 562 685
Lifestyle
@missbotez
1 470 580
7 471
19 698 367
Lifestyle
@naneh.ghamar
742 898
14 101
23 589 482
Lifestyle
@vanshikaa.aaaa
655 047
1 678
4 039 977
Lifestyle
@i_am_nonu____
219 355
1 071
3 823 392

Methodology

This benchmark uses 1 193 public profiles and 11 910 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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