Instagram niche insights
English Lifestyle Instagram benchmarks
Benchmarks based on 1 193 public English Lifestyle profiles and 11 910 mature posts.
Data updated November 7, 2026
- Median followers
- 74 347
- Engagement
- 2.0%
- Reels share
- 30%
- Posts/week
- 0.8
Niche benchmarks
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 130 | 1 042 | 14 402 |
| Comments | 8 | 32 | 169 |
| Engagement rate | 0.7% | 2.0% | 5.4% |
| Caption length | 19 | 39 | 91 |
| Hashtags | 0 | 0 | 1 |
Patterns in strong content
Weekday with the strongest median engagement
SundayContent roles
Popular hashtags
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Explore profile metrics, niche comparisons, and practical growth recommendations.
Profiles worth exploring
@naneh.ghamar
380 996 followers
Strong overall profile
@aaryankelvin
20 369 965 followers
Strong overall profile
@parhumble
3 323 followers
Strong engagement
@_theycallmebitlu
2 191 followers
Strong engagement
@kyliejenner
390 289 179 followers
Large audience
@034_trending__teens
4 863 followers
Consistent publishing
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 1 193 public profiles and 11 910 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.