Instagram niche insights

English Photo / video Instagram benchmarks

Benchmarks based on 124 public English Photo / video profiles and 1 240 mature posts.

Data updated November 7, 2026

Median followers
6 246
Engagement
2.2%
Reels share
30%
Posts/week
0.5

Niche benchmarks

Likes
Comments
Engagement rate
Caption length
Hashtags
Metric25%Median75%
Likes56148395
Comments2721
Engagement rate1.0%2.2%4.6%
Caption length68165292
Hashtags025

Patterns in strong content

Weekday with the strongest median engagement

Monday

Content roles

Popular hashtags

#photography#wedding#nature#travel#photographer#portugal#weddingphotography#azores#naturephotography#azoreswhatelse

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Latest successful Reels

Recent videos with a strong audience response.

Photo / video
@farhan_asrori
5 226 907
42 967
10 030 364
Photo / video
@ynwkiff
293 980
911
1 381 679
Photo / video
@zebrastudioo
88 329
538
673 113
Photo / video
@mr.unknownimages
54 704
1 013
255 380
Photo / video
@tarezstudio
101 135
1 483
1 141 375
Photo / video
@danielrodrigow
52 946
135
499 447
Photo / video
@tarezstudio
70 812
1 139
919 858
Photo / video
@chasseurdesons
2 778 280
5 382
73 537 676

Methodology

This benchmark uses 124 public profiles and 1 240 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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