Instagram niche insights
English Auto / moto Instagram benchmarks
Benchmarks based on 44 public English Auto / moto profiles and 440 mature posts.
Data updated November 7, 2026
- Median followers
- 15 310
- Engagement
- 1.5%
- Reels share
- 65%
- Posts/week
- 1.4
Niche benchmarks
Likes
Comments
Engagement rate
Caption length
Hashtags
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 121 | 389 | 5 109 |
| Comments | 3 | 8 | 25 |
| Engagement rate | 0.6% | 1.5% | 4.7% |
| Caption length | 54 | 120 | 292 |
| Hashtags | 0 | 4 | 5 |
Patterns in strong content
Weekday with the strongest median engagement
TuesdayContent roles
Popular hashtags
#bmw#viral#mercedes#cars#bmwm#porsche#amg#fyp#trending#reels
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Profiles worth exploring
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 44 public profiles and 440 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.