Instagram niche insights
English Brand / ecom Instagram benchmarks
Benchmarks based on 79 public English Brand / ecom profiles and 790 mature posts.
Data updated November 7, 2026
- Median followers
- 7 577
- Engagement
- 1.0%
- Reels share
- 40%
- Posts/week
- 1.1
Niche benchmarks
Likes
Comments
Engagement rate
Caption length
Hashtags
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 36 | 71 | 171 |
| Comments | 1 | 4 | 12 |
| Engagement rate | 0.5% | 1.0% | 2.0% |
| Caption length | 83 | 192 | 315 |
| Hashtags | 0 | 1 | 5 |
Patterns in strong content
Weekday with the strongest median engagement
SaturdayContent roles
Popular hashtags
#بسته_بندی#لیبل#explorepage#viral#flowers#trend#چاپ#کارت_ویزیت#صادرات#مهمونی
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Profiles worth exploring
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 79 public profiles and 790 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.