Instagram niche insights
English Beauty / skincare Instagram benchmarks
Benchmarks based on 127 public English Beauty / skincare profiles and 1 270 mature posts.
Data updated November 7, 2026
- Median followers
- 6 302
- Engagement
- 1.0%
- Reels share
- 60%
- Posts/week
- 1.3
Niche benchmarks
Likes
Comments
Engagement rate
Caption length
Hashtags
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 22 | 46 | 142 |
| Comments | 1 | 3 | 8 |
| Engagement rate | 0.5% | 1.0% | 1.4% |
| Caption length | 102 | 186 | 330 |
| Hashtags | 0 | 0 | 4 |
Patterns in strong content
Weekday with the strongest median engagement
SundayContent roles
Popular hashtags
#skincare#beauty#fyp#nails#skincareroutine#hair#makeup#viral#foryou#permanentmakeup
Ready to go deeper?
Explore profile metrics, niche comparisons, and practical growth recommendations.
Profiles worth exploring
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 127 public profiles and 1 270 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.