Instagram niche insights
English Music / artist Instagram benchmarks
Benchmarks based on 539 public English Music / artist profiles and 5 385 mature posts.
Data updated November 7, 2026
- Median followers
- 12 659
- Engagement
- 2.1%
- Reels share
- 40%
- Posts/week
- 0.9
Niche benchmarks
Likes
Comments
Engagement rate
Caption length
Hashtags
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 90 | 249 | 1 450 |
| Comments | 4 | 11 | 41 |
| Engagement rate | 0.9% | 2.1% | 3.8% |
| Caption length | 103 | 171 | 292 |
| Hashtags | 0 | 0 | 4 |
Patterns in strong content
Weekday with the strongest median engagement
FridayContent roles
Popular hashtags
#metal#deathmetal#heavymetal#music#metalmusic#blackmetal#rock#metalhead#thrashmetal#newmusic
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Profiles worth exploring
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 539 public profiles and 5 385 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.