Instagram niche insights
English Photo / video Instagram benchmarks
Benchmarks based on 124 public English Photo / video profiles and 1 240 mature posts.
Data updated November 7, 2026
- Median followers
- 6 246
- Engagement
- 2.2%
- Reels share
- 30%
- Posts/week
- 0.5
Niche benchmarks
Likes
Comments
Engagement rate
Caption length
Hashtags
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 56 | 148 | 395 |
| Comments | 2 | 7 | 21 |
| Engagement rate | 1.0% | 2.2% | 4.6% |
| Caption length | 68 | 165 | 292 |
| Hashtags | 0 | 2 | 5 |
Patterns in strong content
Weekday with the strongest median engagement
MondayContent roles
Popular hashtags
#photography#wedding#nature#travel#photographer#portugal#weddingphotography#azores#naturephotography#azoreswhatelse
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Profiles worth exploring
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 124 public profiles and 1 240 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.