Instagram niche insights

English Business / marketing Instagram benchmarks

Benchmarks based on 207 public English Business / marketing profiles and 2 070 mature posts.

Data updated November 7, 2026

Median followers
6 590
Engagement
0.9%
Reels share
40%
Posts/week
0.9

Niche benchmarks

Likes
Comments
Engagement rate
Caption length
Hashtags
Metric25%Median75%
Likes2956193
Comments0211
Engagement rate0.5%0.9%1.8%
Caption length160384595
Hashtags025

Patterns in strong content

Weekday with the strongest median engagement

Sunday

Content roles

Popular hashtags

#ai#harikartini#fyp#hiring#kartiniday#cybersecurity#entrepreneurship#lowongankerja#eidmubarak#digitalmarketing

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Latest successful Reels

Recent videos with a strong audience response.

Business / marketing
@thesaifeddine
84 258
500
501 381
Business / marketing
@inrevelation
40 070
160
1 349 863
Business / marketing
@azin_gostaralborz
11 799
18 532
386 005
Business / marketing
@rycoteuk
21 326
278
147 749
Business / marketing
@rashidlumunye
49 041
698
252 978
Business / marketing
@ytamanyoutuber
14 481
18 925
81 182
Business / marketing
@thesaifeddine
14 510
26
33 077
Business / marketing
@your.karann1
22 089
29 994
140 793

Methodology

This benchmark uses 207 public profiles and 2 070 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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