Instagram niche insights
English Business / marketing Instagram benchmarks
Benchmarks based on 207 public English Business / marketing profiles and 2 070 mature posts.
Data updated November 7, 2026
- Median followers
- 6 590
- Engagement
- 0.9%
- Reels share
- 40%
- Posts/week
- 0.9
Niche benchmarks
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 29 | 56 | 193 |
| Comments | 0 | 2 | 11 |
| Engagement rate | 0.5% | 0.9% | 1.8% |
| Caption length | 160 | 384 | 595 |
| Hashtags | 0 | 2 | 5 |
Patterns in strong content
Weekday with the strongest median engagement
SundayContent roles
Popular hashtags
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Explore profile metrics, niche comparisons, and practical growth recommendations.
Profiles worth exploring
@digipreneuridn
134 648 followers
Strong overall profile
@the.jessicacarter
188 844 followers
Strong overall profile
@elyashakimi
4 516 followers
Strong engagement
@thesaifeddine
16 294 followers
Strong engagement
@theschoolofhardknockz
9 027 961 followers
Large audience
@ge_nerali.ke
7 122 followers
Consistent publishing
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 207 public profiles and 2 070 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.