Instagram niche insights
English Design / interiors Instagram benchmarks
Benchmarks based on 87 public English Design / interiors profiles and 870 mature posts.
Data updated November 7, 2026
- Median followers
- 6 827
- Engagement
- 1.5%
- Reels share
- 20%
- Posts/week
- 0.4
Niche benchmarks
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 37 | 86 | 371 |
| Comments | 1 | 7 | 21 |
| Engagement rate | 0.8% | 1.5% | 3.5% |
| Caption length | 144 | 268 | 453 |
| Hashtags | 0 | 5 | 8 |
Patterns in strong content
Weekday with the strongest median engagement
SundayContent roles
Popular hashtags
Ready to go deeper?
Explore profile metrics, niche comparisons, and practical growth recommendations.
Profiles worth exploring
@ronneshome
31 385 followers
Strong overall profile
@marina_uiux
237 245 followers
Strong overall profile
@shirdastian_studio
2 252 followers
Strong engagement
@hanieh_arc
2 114 followers
Strong engagement
@one.interior.mag
1 064 792 followers
Large audience
@the_balloon_budapest
4 705 followers
Consistent publishing
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 87 public profiles and 870 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.