Instagram niche insights

Russian Beauty / skincare Instagram benchmarks

Benchmarks based on 40 public Russian Beauty / skincare profiles and 463 mature posts.

Data updated July 28, 2026

Median followers
4,868
Median engagement
0.8%
Reels share
71%
Posts per week
1.8

Niche benchmarks

Likes per post
Comments per post
Reel views
Caption length
Hashtags per post
Metric25%Median75%
Likes per post1230141
Comments per post0211
Reel views2817983,261
Caption length65192393
Hashtags per post000

Patterns in strong content

Weekday with the strongest median engagement

Saturday
The chart will appear after the next data refresh.

Content roles

Popular hashtags

#маникюр#косметолог#уходзалицом#юморманикюр#восстановлениеногтей#бюджетнаякосметика#салонкрасоты#наращиваниеногтей#hairbudapest#budapestinfluencer

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Latest successful Reels

Recent videos with a strong audience response.

Beauty / skincare
@_guzalyasadikova
65,390
429
681,810
Beauty / skincare
@dr_roza.kadirova
1,740
46
48,774
Beauty / skincare
@_guzalyasadikova
21,588
237
217,227
Beauty / skincare
@coca.room
5,823
33
260,920
Beauty / skincare
@grrracies
2,621
15
24,595
Beauty / skincare
@azalkiinn
547
104
10,758
Beauty / skincare
@karina.gayd
320
20
4,599
Beauty / skincare
@kezy_uzbekistan
307
9
25,633

Methodology

This benchmark uses 40 recently scanned public profiles and 463 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.

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