Instagram niche insights

Russian Beauty / skincare Instagram benchmarks

Benchmarks based on 69 public Russian Beauty / skincare profiles and 826 mature posts.

Data updated October 22, 2026

Median followers
2 744
Engagement
1.2%
Reels share
61%
Posts/week
0.4

Niche benchmarks

Likes
Comments
Reel views
Caption length
Hashtags
Metric25%Median75%
Likes1854180
Comments0313
Reel views3308913 269
Caption length60156373
Hashtags001

Patterns in strong content

Weekday with the strongest median engagement

Sunday

Content roles

Popular hashtags

#красота#маникюр#макияж#салонкрасоты#nailart#makeup#косметолог#косметология#nails#уходзасобой

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Latest successful Reels

Recent videos with a strong audience response.

Beauty / skincare
@qurboom.skin
5 937
2 246
588 153
Beauty / skincare
@alexygalt_makeup
11 235
41
453 208
Beauty / skincare
@alexygalt_makeup
7 508
45
96 533
Beauty / skincare
@lmashkka
5 607
24
49 698
Beauty / skincare
@coca.room
5 823
33
260 920
Beauty / skincare
@dr_roza.kadirova
1 740
46
48 774
Beauty / skincare
@_guzalyasadikova
14 113
502
159 431
Beauty / skincare
@lmashkka
4 048
55
31 098

Methodology

This benchmark uses 69 public profiles and 826 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.

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