Instagram niche insights
Russian Beauty / skincare Instagram benchmarks
Benchmarks based on 69 public Russian Beauty / skincare profiles and 826 mature posts.
Data updated October 22, 2026
- Median followers
- 2 744
- Engagement
- 1.2%
- Reels share
- 61%
- Posts/week
- 0.4
Niche benchmarks
Likes
Comments
Reel views
Caption length
Hashtags
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes | 18 | 54 | 180 |
| Comments | 0 | 3 | 13 |
| Reel views | 330 | 891 | 3 269 |
| Caption length | 60 | 156 | 373 |
| Hashtags | 0 | 0 | 1 |
Patterns in strong content
Weekday with the strongest median engagement
SundayContent roles
Popular hashtags
#красота#маникюр#макияж#салонкрасоты#nailart#makeup#косметолог#косметология#nails#уходзасобой
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Profiles worth exploring
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 69 public profiles and 826 posts. Values are medians and percentile ranges, so unusually large accounts have less influence.